This was a very cool brief, the initial idea was to create tutorials for the brand that would help them increase 3 points in brand awareness. The request was to make them interesting (humorous), sports marketing oriented and to include a celebrity. We asked them:
- How long do you want the image release for?
And one of the Junior executives said:
Everyone laughed and told her it was unreal... but we said...
- "CHALLENGE ACCEPTED".
We came back with what they wanted but we included a twist that made us win the pitch, to partner up with Club the Cuervos (directed & produced by Alazraki Films).