Olmeca Tequila

EncerrON Olmeca

Together with Pernod Ricard, we created a containment strategy during the quarantine from COVID19 to connect with the audience, generate relevant content, support the music industry and the emerging artists. 

It was a global lockdown, perfect for inspiration, so lockdown to get down!


Rol:

  • Creativity
  • Strategic Design

Results:

  • Reach: 50% above KPI
  • Engagement: +300% above KPI
  • Earned Media: +380 K
  • Original content value created by users (25% above KPI)