Create a genuine emotional connection with the audience by moving away from a hard-sell communication approach.

We collaborated with popular Mexican singer Sofía Reyes, one of the highest searched figures in Mexico at that time, and the beloved figure among Mexican families, Chabelo, to create a unique masterpiece. Our friend Tom Bridges (Multi-Billboard Award Winner and producer of talents such as David Guetta, Santana, and more) produced this collaboration.

Through this project, we also raised funds for an NGO to bring Xmas to foster children.