Challenge
To stay relevant during the pandemic era and increase brand awareness.
Story
We were just chilling around… enjoying a drink, and thinking about how we can have a positive impact on people without jobs, while also supporting the business interests of our beloved Olmeca Tequila… BOOM: The Lockdown… people often say they don’t have time to create music, but at this point we all had.
What happened?
We co-created a music contest with Olmeca, partnering up with DJ Pope, and letting UGC play the key role. We increased sales vs last year, had an amazing engagement rate, and last but not least, the 1st award-winning campaign for House of Tequila.
The Result
Gallery
