Challenge
To position OPPO in Mexico as a trendy brand in the mobile industry.
Story
During the pandemic we received a call – to craft special Mother’s Day content. Our exceptional results led to further collaboration as they sought to establish a full-scope team encompassing creative, digital, and production support.
What happened?
We created an OPPO-Unit to work side-by-side with them, we launched Reno5 (with outstanding results), we recorded “Dancing on Dangerous” by Sofía Reyes, Sean Paul, and Imambek with OPPO, we did tons of content, we had content creators, influencers, KOLs, and we achieved #1 in mid-range and #3 in the mobile market… after this, we were able to align with Maluma globally.
The Result
Gallery
