Challenge
Create a disruptive and shareable experience to launch the Programmatic Advertising features of Mercado Libre.
Story
During Art Week in Mexico, we made history by unveiling the first-ever Artificial Intelligence art collection in the country to showcase our latest products to leading media agencies. Using Midjourney, Stable Diffusion, and other partners, and it was just a beginning. However, we wanted to go the extra mile, and added an exciting surprise of Augmented Reality and an engaging rally to leave a lasting impression.
What happened?
The response was overwhelming; they loved it! Not only did they request to retain the collection, but they also expanded it to other LATAM countries. As a result, we proudly earned the title of Mercado Pago’s dedicated agency for experiential marketing.
The Result
