Challenge
Bring Maluma as the OPPO’s ambassador for Latin America.
Story
We negotiated for months to make this project happen, not just between Maluma and OPPO, but also Sony Music, publishers, writers, etc. Finally, we aligned everyone and began this 360° collaboration across LATAM.
What happened?
We engaged in a comprehensive regional collaboration, co-creating a 360 advertising campaign, hosting special digital and live events, and exploring opportunities for featured product development and beyond!
The Result
Gallery
